Your job isn’t over once you’ve packaged a product and sent
it to your customers. You may have the perfect customer service, efficient and
professional packaging, and an amazing product, but customers can still leave
you angry reviews because of the delivery of your parcel.
This means that even if the carrier is to blame you’ll be
the one to suffer the negative feedback. Luckily there are ways you can
counteract this. These seven tips will help keep your customers happy with your
brand, even if something goes wrong.
Schedule delivery
times with your customers so your parcels aren’t left sitting on their
doorstep in the elements and vulnerable to thieves. Of course this will depend
on the carrier you are using. If you can offer a specific delivery time, give
customers the option, especially for more expensive products.
Provide delivery
windows if you can’t schedule a specific time. Even if you can’t guarantee delivery
on a specific date, you can often provide a delivery window of several hours.
Allow customers to
request specifics when it comes to parcel delivery. Customers can leave
instructions about where they would like parcels left if they are not home.
This will give your customers more control over the delivery process and
prevents costly mistakes.
Send tracking details
over the course of the delivery. Inform customers of when a parcel ships,
when it arrives, and maybe even while the parcel is in transit.
Use preferred
communication mediums for each customer. Give them the option to receive updates
on their parcel via email, text message, or by utilizing a company tracking
landing page. Your customers will appreciate being notified about their order,
and giving them the option for how to receive those notifications will make you
stand out.
Offer a tracking page that
customers can visit at any point during the delivery process. Having this page
means you’ll field less questions from customers about where their parcel is.
Additionally, by creating a branded tracking page you are encouraging further
engagement with your customers. It’s a great place to cross sell as well.
Provide excellent customer service,
especially if something goes wrong. It may not be your fault something went
wrong with the delivery of your products, but it isn’t the customer’s fault
either. Be understanding and helpful so that your customers still view you in a
positive light.
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