Don’t let yourself get complacent about the holidays just because it’s summer! The Christmas season may not yet be on your mind, but when it comes to your business, it should be. Four months from now you’ll be in the middle of the busiest time of the year.
By starting to prepare for the holidays now, you’ll save yourself a lot of stress down the line.
Here are the steps you can take now to be ready to ship products during the holidays.
1. Consider Your Inventory
Now is the time to place your orders so you have the products you need for the holidays in stock and ready to ship. Focus on stocking up on your best sellers. If they’re usually your best sellers, it is likely they will be your best sellers during the holidays. Make sure you have enough inventory!
2. Test Your Website
You have months to make changes to your website so it runs smoothly for your customers during the holiday rush. Websites that run poorly tend to cause customers to shop elsewhere.
Websites that load slowly are one of the biggest reasons why customers become frustrated by a website. Test website loading speeds using software tools to ensure everything is running smoothly. You also want to make sure your product images and copy are updated and that the website is easy to navigate.
3. Stock Up On Shipping Supplies
You need more than a healthy inventory of products; you also need plenty of shipping supplies. Make sure you have a decent stock of corrugated boxes, bubble & foam wrap, tape, poly bags, and everything else you need to properly pack and ship.
4. Examine Shipping More Closely
Timing is everything during the holiday season, so ensuring that your packages arrive to their destination in a timely manner is extremely important.
Think about your shipping providers. Have they been reliable? Do you regularly get complaints? Could your shipping options and returns policy be updated to make your customers happier? If you’re thinking about making changes, now is the time to get started.
5. Start Hiring Extra Help
If you know your current staff can’t keep up with sales volume during the holidays it’s time to think about hiring temporary workers. We recommend hiring your temporary staff in October so you have time to train new employees before it gets busy.
How are you preparing for the holidays?