It’s time to shake off the lethargy of winter and refresh
your business for spring. Whether you’re a new business or well-established, it’s
never a bad idea to take a look at your business and find ways to boost sales
and improve customer service.
We’re bringing you our top ten ways, some big, some small,
to help you boost your business this spring.
1. Update Your Photography
Photography is more important than ever, so
take the time to go through your product line and take note of what items need
better photographs. Ideally you’ll have more than one photograph of each product. Some examples of additional photographs you’ll want besides the studio
shot includes lifestyle shots, detail shots, and shots of the product from
You might also consider changing the feeling
of your business by adjusting the tone of your photographs. It’s spring, so
consider using more natural light with clean backgrounds. Some of your products
can likely be re-branded for the season, so if you have the manpower test this
out on a few items!
If you don’t have a routine in place to
track your businesses analytics, now is the perfect time to start! If you’ve
not set up analytics, do it. If you have, take a close look at those
statistics. Make notes of what products are selling and which ones are not. How
is traffic arriving to your website?
You may also want to check your business
data across different timeframes. You can check out your shop stats by week,
month, or even for a year. Pay attention to what times of year you are selling
the most products. Knowing the busy and slow periods of your business can make
it easier to build your business strategy.
Your copy is important not only as a tool
to convey information to your customers, but for search engine optimization. Your product
descriptions should highlight the most important aspects of your items while
also answering customer questions.
Don’t focus only on product copy, though.
Take a look at your About section, as well as any other page on your website
that you may not update often. There may be errors you never noticed, or there
simply may be a better way to convey the message you want to put out to the
What makes your products and your brand
unique? How does it stand out compared to the competition? What can it offer to
your customers that other products or companies cannot? Take some time to
reflect on these questions. Record your answers and use them to improve your
Make sure your tone, graphics, packaging,
and social media all reflect the answers to these questions. You want not only
to do what your competitors are not, but to be true to your brand across all
aspects of the company.
People are craving personality, so make
sure you show it. Corporate responses and posts are a thing of the past. Give
your customers a look at work behind the scenes. Let them get a glimpse of the
employee culture at your company.
While you don’t need to give an entire
history of your business, customers like to see where you’ve come from. Show how you’re involved in the
local community. Highlight the people behind the brand to inspire trust. This can be
through social media, on your company website, or both!
6. Create Social Media Routines
You likely already have a presence on
social media, but if you don’t have a routine for social media posting, you’re
missing out. A social media routine can save you a lot of time and stress.
While some platforms benefit from spur-of-the-moment posts others, such as
Facebook, are great for scheduling posts ahead of time.
Creating a social media routine can seem
overwhelming. Start by breaking down the tasks you need to do daily, weekly,
and monthly. Daily you should be checking each social media profile, replying
to comments, and working on new content. Weekly you should be scheduling posts
and checking your stats. Monthly you should be creating a social media strategy
and coming up with new experiments. You can use these guidelines to build out a
proper social media schedule.
Bonus: 5 Social Media Strategies For Small Businesses
7. Consider Customer Feedback
Take a look at reviews from your customers
across various platforms including Google and your Facebook page. Take notes
from these reviews to see what shop policies can be updated to better serve
your customer base.
If you don’t have a lot of feedback, don’t
be afraid to reach out to your customers requesting it. You can’t make
improvements to your business if you don’t know what customers like and what
they hate. When looking at feedback figure out what you can change, what you
can’t, and how you can improve your business overall based on what your
customers are saying.
8. Meet With Your Employees
Your staff is another great way to get
feedback on how your business is operating. Check in with specific projects and
also the work your employees are doing on a daily basis. Brainstorm ways you
can improve the business with them. Ask for their ideas, and don’t just ask,
but put them into practice if you think it could work.
Not only will this help your sales, but it
will have a huge impact on employee morale. The better your employees feel
about their work, the harder they’re going to work, especially if their ideas
are being tested.
9. Get Your Workplace Organized
Whether you want to get your space,
, or documents organized, now is the time to do it. Getting
organized can take a lot of time, but it will make your business run more efficiently
down the line.
It will probably feel overwhelming at
first, and that’s okay. Break your list down into manageable tasks to make your
given project easier to handle. Make sure you let your employees know when
something is being re-organized so they’re not caught off-guard, and also so
they’re prepared to be more patient with hiccups that may come up during the
10. Celebrate Your Milestones
Take some time to celebrate the successes
your company has had. Share good news not only with your family and friends,
but across social media and with your employees. If your company reaches a big
milestone, celebrate! Reward the hardworking members of your team!
You should be proud of your accomplishments.
Think about those accomplishments and what that success means to you. What can
you do to keep that momentum going? When you use this thought process it
becomes easier to keep your business growing.
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