It’s no secret that an email newsletter is a great way to
increase sales and audience engagement. If you don’t have an email list it’s
never too late to start. If you do have an email list but aren’t seeing the
results you want, now is the time to make a change!
Why You Need to
Utilize Email
·
Let customers know about new products
·
Build loyalty with exclusive offers
·
Additional customer feedback
·
Increase website traffic
·
Increase sales
Getting Started
Starting your email list is actually very easy and should
take you no more than half an hour. The first step is to choose the right email
software for your business. We won’t go into detail about that here, as it
depends entirely on your company, but do note there are free options and priced
options. The free options generally won’t get you very much in terms of
subscriber count and special features, so be aware of that.
Once you have your software, upload all the contacts you
already have and add an opt-in form to your website. And that’s it! Now it’s
time for the challenging parts.
Building Your List
No one is going to sign up for your email newsletter just
because you have one. There’s so many emails going to our inboxes every day
that most people are unsubscribing from email lists. But don’t give up, because
there are a few ways you can get subscribers!
·
Offer an incentive to opt-in, such as a coupon
·
Give exclusive content and sales through your
email
·
Collect email addresses at in-person events
·
Make your email easy to share so your current
subscribers do the marketing for you
·
Publish landing pages that take subscribers to
free content
·
Make giveaways that are unique
Creating a Newsletter
People Will Read
Now that you have a list ready and a marketing strategy for
your email newsletter in place, all that’s left to do is start creating that
newsletter. But if you create a bland newsletter with nothing but coupons, you’re
not going to generate as many sales as you think. Instead, work on creating an
email newsletter that people actually want to read.
1.
Make sure you choose an email template that is
mobile friendly. While desktop use isn’t going away anytime soon, more and more
people are checking their email on their phones. That’s why it is so important that
your emails are easy to read on a mobile device.
2.
Keep in mind that some email clients won’t load
images or HTML properly, so having a plain text version of your email is very
important. You also want to add alt text to your images so people know what
they are looking at if the image doesn’t load.
3.
Make your newsletter both educational and
promotional. Think of the email newsletters you read. How many of those
newsletters are the ones that do nothing but send discounts and information on
products? Instead make sure most of your emails provide educational content,
with a link to related products.
4.
Use attention-grabbing email subject lines. You
have less than a second to get your customer’s attention long enough to get
them to open your email. Having the right subject line can make that happen.
5.
Have a call-to-action in your email. After your
subscribers read your email, what do you want them to do next? Make sure you
know and create a CTA so they know as well.
6.
Don’t rely on images. Most good emails will have
a couple eye-popping images plus copy to explain the purpose of your email.
7.
Test your emails before you send them. Your
newsletter may look perfect in your design, but when it sends you may notice
the format looks strange. It’s very important to test every email before you
send it out to your audience.
8.
Advertise your newsletter on social media, and
give your audience a preview of why they should sign up!
9.
Use segmentation. By tailoring your emails to
different people you will get an increased click-through rate. Don’t rely on
one list, break that list into other smaller list as well!
10.
Don’t give up! Building a successful email
newsletter takes a lot of time and effort, so don’t get discouraged.
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