How to Make Your Business Blossom

It’s time to shake off the lethargy of winter and refresh your business for spring. Whether you’re a new business or well-established, it’s never a bad idea to take a look at your business and find ways to boost sales and improve customer service.

We’re bringing you our top ten ways, some big, some small, to help you boost your business this spring.

1.      Update Your Photography

Photography is more important than ever, so take the time to go through your product line and take note of what items need better photographs. Ideally you’ll have more than one photograph of each product. Some examples of additional photographs you’ll want besides the studio shot includes lifestyle shots, detail shots, and shots of the product from different angles.

You might also consider changing the feeling of your business by adjusting the tone of your photographs. It’s spring, so consider using more natural light with clean backgrounds. Some of your products can likely be re-branded for the season, so if you have the manpower test this out on a few items!

2.      Check Your Shop Stats

If you don’t have a routine in place to track your businesses analytics, now is the perfect time to start! If you’ve not set up analytics, do it. If you have, take a close look at those statistics. Make notes of what products are selling and which ones are not. How is traffic arriving to your website?

You may also want to check your business data across different timeframes. You can check out your shop stats by week, month, or even for a year. Pay attention to what times of year you are selling the most products. Knowing the busy and slow periods of your business can make it easier to build your business strategy.

3.      Update Your Copy

Your copy is important not only as a tool to convey information to your customers, but for search engine optimization. Your product descriptions should highlight the most important aspects of your items while also answering customer questions.

Don’t focus only on product copy, though. Take a look at your About section, as well as any other page on your website that you may not update often. There may be errors you never noticed, or there simply may be a better way to convey the message you want to put out to the world.

4.      Reflect On Your Brand

What makes your products and your brand unique? How does it stand out compared to the competition? What can it offer to your customers that other products or companies cannot? Take some time to reflect on these questions. Record your answers and use them to improve your marketing strategy.

Make sure your tone, graphics, packaging, and social media all reflect the answers to these questions. You want not only to do what your competitors are not, but to be true to your brand across all aspects of the company.

5.      Share Your Story

People are craving personality, so make sure you show it. Corporate responses and posts are a thing of the past. Give your customers a look at work behind the scenes. Let them get a glimpse of the employee culture at your company.

While you don’t need to give an entire history of your business, customers like to see where you’ve come from. Show how you’re involved in the local community. Highlight the people behind the brand to inspire trust. This can be through social media, on your company website, or both!

6.      Create Social Media Routines

You likely already have a presence on social media, but if you don’t have a routine for social media posting, you’re missing out. A social media routine can save you a lot of time and stress. While some platforms benefit from spur-of-the-moment posts others, such as Facebook, are great for scheduling posts ahead of time.

Creating a social media routine can seem overwhelming. Start by breaking down the tasks you need to do daily, weekly, and monthly. Daily you should be checking each social media profile, replying to comments, and working on new content. Weekly you should be scheduling posts and checking your stats. Monthly you should be creating a social media strategy and coming up with new experiments. You can use these guidelines to build out a proper social media schedule.

Bonus: 5 Social Media Strategies For Small Businesses 

7.      Consider Customer Feedback

Take a look at reviews from your customers across various platforms including Google and your Facebook page. Take notes from these reviews to see what shop policies can be updated to better serve your customer base.

If you don’t have a lot of feedback, don’t be afraid to reach out to your customers requesting it. You can’t make improvements to your business if you don’t know what customers like and what they hate. When looking at feedback figure out what you can change, what you can’t, and how you can improve your business overall based on what your customers are saying.

8.      Meet With Your Employees

Your staff is another great way to get feedback on how your business is operating. Check in with specific projects and also the work your employees are doing on a daily basis. Brainstorm ways you can improve the business with them. Ask for their ideas, and don’t just ask, but put them into practice if you think it could work.

Not only will this help your sales, but it will have a huge impact on employee morale. The better your employees feel about their work, the harder they’re going to work, especially if their ideas are being tested.

9.      Get Your Workplace Organized

Whether you want to get your space, shipping area, or documents organized, now is the time to do it. Getting organized can take a lot of time, but it will make your business run more efficiently down the line.

It will probably feel overwhelming at first, and that’s okay. Break your list down into manageable tasks to make your given project easier to handle. Make sure you let your employees know when something is being re-organized so they’re not caught off-guard, and also so they’re prepared to be more patient with hiccups that may come up during the process.

10.   Celebrate Your Milestones

Take some time to celebrate the successes your company has had. Share good news not only with your family and friends, but across social media and with your employees. If your company reaches a big milestone, celebrate! Reward the hardworking members of your team!

You should be proud of your accomplishments. Think about those accomplishments and what that success means to you. What can you do to keep that momentum going? When you use this thought process it becomes easier to keep your business growing.



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