Labor Day is over, and you know what that means – it’s time to get ready for the holiday season. While your customers may not be thinking about shopping just yet, they will be in the next month. That means you only have one month to get your website ready for the busy season.
Back in July we discussed the shipping steps you should be taking for the holiday rush, but this time we’re going to focus on your website.
Let’s get started.
Figure Out Peak Shopping Periods
Before you start working on anything else, you need to dive into your website data to figure out when your busy season really begins. Look at data from the past few years and make notes on patterns. When do your sales usually spike? When does your website traffic usually spike? What was it that brought customers to your website during those specific times? Look at the browsing and buying patterns so you can make adjustments to your inventory as well as featured products, banner advertisements, and more.
Plan Sales Strategically
Now that you know the peak trends on your website, it’s time to use that information to create a sales and promotions schedule. Experiment with offering sales on historically busy days as well as slow ones. Sales can entice people to buy more, or just to buy when previously they were on the fence. You may also experiment with offering extra perks during certain peak times, such as free gift wrapping.
Start Marketing Early
You know that you have to increase your marketing during the holidays, but get an early start instead of waiting for Thanksgiving to roll around. Preview holiday promotions to your loyal customers. Create some free content, such as blog posts or how-to videos, to get customers coming to your website more often. Make sure you’re sharing product news and information relevant to the holiday shipping season. You want your customers to be thinking about shopping with you before the holidays get underway.
Upgrade Your Systems
What can you do now to make the busy holiday season easier? Now is the time to make upgrades to your systems for a smoother workflow during the holidays, and moving forward. What parts of your shipping process can be automated? Do you need to update product photos and descriptions? Maybe you want to have social media automation so you can focus on other things. Start working on these upgrades immediately so they’re ready in time for the holidays.
Test Mobile Performance
Is your website optimized for mobile? It needs to be. Not only are more and more people shopping using a mobile device, but Google is starting to prioritize mobile when it comes to search engines. If someone looks up your website while on their phone but the site is clunky on mobile, they may not bother to look again. There’s still time to make changes before the holidays.
Make it Easy For Your Customers
The holidays are a busy, hectic time for people. By making your website as easy to navigate as possible, you’re reducing stress and confusion for your customers. Make sure shop policies such as your return policy is crystal clear and easy to find. All shipping information should be readily available to customers before the checkout process. Your goal is to get your customer on your website and checked out as quickly as possible, and the easier you make your website to navigate, the more often that will happen.
Reduce customer headaches by testing your checkout process and optimizing it. Test all of your coupon codes to make sure they ring up correctly. Analyze how many steps your customers must go through to actually make a purchase. Remember, the goal is for this to be as easy as possible for your customers, with as few website errors as possible.
Don’t Forget About Shipping Supplies!
Head to ShippingSupply.com to stock up on shipping supplies for the holiday season so all your orders get shipped out on time!