We’re right in the middle of the holiday season, which means that many of you are probably sending out a large amount of products. That’s great! But you should be doing more than simply sending your customers the products they’ve ordered. This is the perfect opportunity to make your customers remember you.
So how do you stand out amid all the other companies sending out products? We’ve got some tips. First off, you may want to make some changes to your website. Customers nowadays find it stifling to only be offered one shipping method. The more options you can give your customers, the happier they will be. Ensure your customers can choose between slower, cheaper shipping options and faster, more expensive ones. If you can afford to, offering free shipping can make a huge difference in revenue. Many shoppers will gravitate towards you over competitors if you are able to offer them free shipping.
Now you’ve got the order and you’re ready to send it out. You want to make sure you are packaging all of your products properly. You will never get a good reputation if products arrive damaged, or even just in messy condition. We have an entire post about how to properly pack and ship that can be found HERE.
So, you’ve packed up your shipment? Before taping it up, consider adding some additions to the box. Unfortunately shipments are sometimes damaged, which is why it’s a good idea to include shipping and company information inside the box or mailer you are using. You can also stand out by including something a bit more personal in with the shipment. Add in a small sample or a handwritten note expressing your gratitude.
With a rise of packages during the holiday season, you also see a rise of thieves. Requiring a signature upon delivery ensures your packages won’t fall into the wrong hands. Of course this depends on the customer, but it doesn’t hurt to recommend it on the website.
The product has been packed, shipped, and delivered, but that doesn’t mean your job is done! Send out an email to your customers thanking them for their business. You can even use this opportunity to request a review or ask customers to fill out a survey. This extra communication keeps you on your customers’ minds. Remember, the goal should be to get these customers to come back, or at least recommend you to friends and family.
Happy Holidays from all of us here at ShippingSupply.com, and we hope you have a great end of the year!