5 Marketing Mistakes and How To Fix Them

Whether you’re a large corporation or a small business, you are doing marketing of some kind. If you aren’t seeing the return on your investment you were expecting, it’s possible you’ve made some marketing mistakes along the way.

Luckily it’s not too difficult to change these marketing blunders into successes.

Mistake 1: Using Too Many Social Media Platforms

For the most part, all businesses know they need to be active on at least one social media platform. The problem is when companies decide to take on too many social media platforms. While it makes sense on the surface to sign up for every platform you can, that may be a poor choice. Unless you’re a large corporation you likely don’t have the resources to churn out amazing content for each platform on a daily basis.

Instead, focus on the social media platforms your customers are most likely to be using. Check your analytics to see what platforms are most worthy of your efforts. Once you know that, focus on producing quality content for those couple platforms.

Mistake 2: You Aren’t Paying Attention to Your Competitors

Look at their marketing strategies. What are they doing? What tactics do they try and never do again? What tactics get them a lot of customer engagement? Read their blog, watch them on social media, and sign up for their newsletter. This is a very easy way to see how your direct competition is interacting with your customers.

You can take what they’re doing well and do it better, and learn from the mistakes they make so you don’t make them yourself.

Mistake 3: Ignoring Current Customers

It’s easy to get too focused on chasing leads and attracting new customers. While this is an important part of your marketing strategy, your goal shouldn’t be to get a one-time sale from new customers, but to get customers to stick around.

Make sure you stay in touch with your current customers, both those who have only purchased from you once and those that have been buying from you regularly. Email marketing is the easiest way to accomplish this, but no matter what you do make sure you have a marketing plan in place for these existing customers.

Mistake 4: Not Using a Call to Action

You create a great piece of content and publish it to your blog or a social media platform. But then what? Without a call to action, customers will likely read the content and move on. You want to turn those readers into buyers, and to do that you need to use a call to action.

What is the purpose of the piece of content you’ve created? You may want to promote a certain product, direct customers to a landing page, or generate more traffic across your blog. Whatever it is, there needs to be a call to action so your customers will take that next step. Even better, you can use a call to action button so customers simply have to click and go.

Mistake 5: Not Thinking Like Your Customer

You may think the details about your product are obvious, but they likely aren’t to your customer. You also want to make sure to write in a language your customers are going to understand. Avoid jargon and write with a tone that your audience will relate to.

Your customer should be in your mind every time you write a blog post, email, or product description. Don’t write something you like, write something the customer will like.

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