If you do most of your business online, or even all of it, gaining the trust of your customers takes a little bit of extra work. When it comes to ecommerce, every small detail either helps or hurts when it comes to building trust with your customers. Product descriptions, photos, reviews, and social media posts will all have an impact on if your customer sees you as a trustworthy brand or not.
It isn’t enough to know you are running a legitimate operation; you have to assure your customers that your business and your products can be trusted. The good news is that once you start using the following strategies, it’s not too hard!
Use Good Branding Techniques
Having a cohesive style across your company website, social media, and printed materials is one of the easiest and most effective ways to build trust with your customer base.
Consistent, strong branding shows customers that you have put a lot of work and thought into your company. It also shows that your company has a clear story to tell and value to add to people’s lives. The story of your brand should permeate every aspect of your shop, from your company logo to your product descriptions. Consistency here is key.
To learn more about how to create a successful branding strategy, read our Branding Guide.
By updating frequently you show customers you’re here to stay. This doesn’t mean you have to redesign your entire website every few months, but it does mean you should be regularly updating banners, social media copy, and your product listings to keep content fresh.
If a customer is interested in your product and heads to Facebook to look at your profile, it doesn’t look good if there haven’t been any updates for over a month. This gives the appearance that you aren’t staying up-to-date on trends and that you aren’t concerned with providing your customers with updated information.
We’re constantly monitoring our website and have a daily deal that we post about on our Facebook page.
Showcase Positive Reviews
Inspire trust from potential customers by showcasing positive reviews from past customers. You worked hard to get those positive reviews, so make sure you use them to your advantage. When customers see that others have had a positive experience shopping with you, it gives them confidence in shopping from you as well.
We have an entire Customer Testimonials page on our website for this very reason!
Interact With Your Customers
If you get a question or comment from a customer, don’t ignore it or put off answering. Quick response times and interactions with customers is an easy way to show that you value customer concerns and opinions.
By interacting with customers regularly, you’re also showing that your business is active. Personal interactions are also more likely to build a loyal customer base. People like feeling as if they are special, so make them special!
Provide Clear, Informative Product Photos & Copy
Short, vague descriptions and blurry photos are easy ways to turn customers away from your website. It makes your business look scammy and lazy. That’s why it is so important that you take the time to make each product page as nice as you can.
Use crisp photography that showcases your product from a variety of angles. Your product descriptions should clearly state the product features, dimensions, and any other pertinent information that customers will be looking for.
Your photos and copy should be clean and professional across your entire website. That goes for banners, FAQ pages, About sections, and every other page on your website.
Now that you know how to build customer trust, don’t forget to deliver with high quality shipping supplies so your customer’s orders arrive undamaged!