Most companies have a website nowadays, and use that website to make sales. But ecommerce is constantly evolving, and it is important to give yourself an edge over the competition. Here are the top ecommerce tips we’ve got for you.
· Think like your customers. When they come to your website, what do they want? Something straightforward? More dynamic? Design your website in a way your customers would love.
· Create a loyalty program. This will keep customers coming back over and over again.
· Make sure your website works well on mobile devices. So many people are shopping on their phones now, so you have to make sure your website looks good on one!
· Make your delivery options stand out. People love fast shipping, so experiment with ways to make shipping faster, and be sure you advertise it! Can you offer free shipping? Even better!
· Use photos on your website, on your blog, and on social media accounts.
· But don’t neglect your text. Good copy is also very important.
· Your goal is to make your customers have a smooth, easy shopping experience. That means you want them to have to go through the fewest amount of steps possible to get what they want. Test this on your website.
· Monitor analytics to get an idea of what is working and what isn’t. And monitor often. Trends change!
· Make sure your company has a voice. You don’t want to simply list your products, you want to list them in a unique way.
· Don’t focus on the features of your product, focus on the benefits. Show how your products will improve people’s lives.
· You’ll have to experiment. Try different types of ads. Different pictures. Find what works best for your audience.
· Be specific with product categories. This makes it much easier for your customers to find what they are looking for.
· Make your customers feel special. Maybe this is through a customer appreciation promotion, or maybe this is by giving away something for free every so often. You want your customers to feel appreciated.
· Build your email list and use it. And you don’t want to build up a list of random emails, you want to get email information from customers who actually buy your products and will buy again and again.
· Have an FAQ section. This doesn’t only save you time, but it is generally expected on any website. Answer common questions this way and you’ll get less emails containing questions, and customers will be pleased that they don’t have to wait for an answer.
This is only a small start, but these are our biggest tips for running a successful ecommerce business.
Have tips you’d like to share? Let us know in the comments!